Marcus
The Minimalist.
Believes 90% of websites have too much going on. His default move is delete. Loves white space the way some designers love grids. Cuts the third button when two will do.
Pick Marcus if you want less.
Paste your URL. Pick a designer. We'll email you a fresh redesign in 48 hours. Free.
Four specialist AI designers, trained for one thing: making small-business websites that work.
One small choice, before we start. Each is a specialised AI agent with its own craft personality - drawn as a wizard because elixirs are wizards' work, and design is a craft, not a procedure. They think differently, design differently, and stay with your site as long as you want them to.
The Minimalist.
Believes 90% of websites have too much going on. His default move is delete. Loves white space the way some designers love grids. Cuts the third button when two will do.
Pick Marcus if you want less.
The Scholar.
Treats every page like a feature spread - serif headlines, calm typography, room to breathe. Reads three books at a time. Will fight you about hierarchy and win.
Pick Sarah if you want it grown-up.
The Ink-and-Lacquer.
Calm base, one bright moment per page. Thinks every website should feel a little like a museum gift shop - restrained, but with one thing that makes you smile. Cares deeply about the colour of a single button.
Pick Aiko if you want one moment that's beautiful.
The Hearth.
Believes a 65-year-old should never get stuck on a website. Optimises for clarity over cleverness, every time. The kind of designer who shows his work to a stranger at a café before shipping it.
Pick Theo if you want your mum to use it.
Switch designers anytime - for the first redesign, or later when you want a new look. Your designer stays with your site as long as you want them to.
The redesign your designer makes you - modern, fast, mobile-first. We host it. You don't touch a server. You don't pay a separate hosting bill. It just works.
New page. Updated bio. Fresh photo. New service. Holiday hours. Just email your designer. They make the change. Usually within a day. Often within an hour.
The designers are agentic - they take action, watch your site, and keep refining it the way a human designer would. We trained them specifically for the craft of small-business websites. Off-the-shelf AI generators don't do that. It shows in the work.
Your site is built to be cited when your customers ask ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, or Copilot. That's where search is going. Most websites aren't ready for it. Yours will be.
You own the domain. You own the code. You can leave whenever. If you do, we send you the files. No "export fee." No friction. The opposite of being locked in.
One price. No tiers. No upgrades. Redesign, hosting, unlimited changes, AI-search optimisation, domain hand-back - all in.
$16 is roughly what a freelancer charges for one hour.
Times twelve, that's $192 - for a year of redesigns, hosting, changes, and a designer who actually answers their email.
Unlimited changes within reason - small to medium tweaks, daily or weekly. Not a full rebuild every month. If you need a complete reinvention, ask your designer.
Tell us. Or pick a different designer. We'll send you another. There's no card on file until you point your domain at us - so you can walk away costing yourself nothing.
Your domain stays yours. Your code stays yours. If we ever go away, you take the files and host them somewhere else. We'll send them on request, anytime, no questions.
Anytime. You won't have to call us. Click cancel; we stop billing. You keep the site - we'll send you the files.
Not yet. We start from the website you already have, because that's where the pain actually is.
Built by people who got tired of watching small businesses lose to bad websites.
A Riverbco product. Reachable. Not going anywhere.